A Fresh Approach to Brand Portfolio Management
In a multi-brand beverage company, the brands might be compared to siblings in a large family. Maneuvering successfully requires having an accurate understanding of the hierarchy of power among brothers and sisters;...
How to Identify Your Target Audience: A Guide for Soft Drinks Manufacturers and Bottlers
What kinds of people are most likely to purchase your company’s beverage product? For soft drinks manufacturers and bottlers, a crucial step in establishing your marketing strategy involves defining the target audience...
Out With the Old, In With the New: What’s Trending in Craft Soda
Craft beverages of many types are on the rise, especially craft soda. One of Europe’s most popular craft beverages is carbonated soft drinks (CSDs) consisting of organic or other high-quality ingredients. While the...
How to Improve Distribution Channels for Your Beverage Portfolio
It is not “just” a question of having the most delicious, refreshing, amazing product. Success in the beverage industry is heavily dependent on effective distribution. There is a world of choices that go into developing...
RC Cola International: Come and Meet our Top 7 Brands
A beloved American icon for 114 years, RC Cola has always been associated with innovation since its introduction in 1905. Today, RC Cola International has a wide variety of award-winning brands, sold to millions of fans...
Why Clean Label Beverages are Bottlers' New Best Friend
Today’s consumers want to know what is in their drinks. Increasingly, they are invested in making responsible, conscious food and beverage choices, and they are interested in understanding the components of the products...
The Beverage That Doesn’t Stay Still: The History of the Carbonated Soft Drink
The carbonated beverage industry has always been a hub of innovation, reflecting changing tastes, experimental flavors, and pioneering packaging. If you want to understand the future of the carbonated soft drink (CSD),...
Sugar Alternatives? Here's Why Bottlers are Loving Them
Soft beverages are generally sweetened using cane sugar. At least that’s how it used to be. But today that’s not necessarily true, as a wide range of sugar alternatives are becoming more popular. What’s driving this...
5 Best Practices for Mastering your Beverage Portfolio
Today’s consumer reality is markedly different than that of previous generations. For example: there was a time when a consumer was likely to stick with a favorite flavor, but today everyone seems to be talking about...
The Beverage Industry Shake Up. Is Your Bottling Plant Ready?
An overarching trend among contemporary consumers is a more holistic view of health and wellness that involves supporting mental, physical, and environmental health. And this is determining, to a large extent, the...
