Driving Success: How RC Cola Supports Its Bottlers
The beverage industry is no gentle stream; it's often a fierce current where only the most forward-thinking and adaptable entities survive. Which is exactly why here at RC Cola, we've built a comprehensivesupport system...
Content Marketing That Works for Your Beverage Brand
Content marketing focuses on creating and distributing content that is valuable and relevant to a target audience. The goal is to attract and retain customers – driving them to profitable action by providing...
Brewing the Future: Beverage Industry Trends through 2025
The world's thirst for innovation has never been greater. It is a time of tremendous growth and change in the beverage industry, with emerging trends reshaping consumer preferences, industry standards, and global...
New Look, Same Great Taste: How RC Cola Brands Are Changing
The beverage industry is an ever-turbulent sea of taste trends and market demands influenced by health consciousness, lifestyle changes and younger generations’ preferences. RC Cola's recent rebranding is continuing to...
RC Q’s Rebranding: Turning Heads, Quenching Thirsts
Following therecent rebrand of RC Cola, we're excited to share that RC Q, the fruity soda that's been around and loved for years, is also getting a fresh new look, with quirky colors and a bold design that's sure to...
Refreshing Reflections: Anton Panajon Shares RC Cola's Journey and Exciting Projections for 2024
As we have bidden farewell to 2023, we sat down to reflect on the developments and emerging trends that have reshaped the beverage industry. Anton Panajon, the Senior Marketing Manager at RC Cola International, shares...
RC Cola Is Getting a Refreshed New Look!
We’re extremely excited to announce a fresh makeover of our brand! With these changes, we aim to combine the rich heritage of the 119-year-old Royal Crown Global Beverages brand with our ambitious plans for global...
Obi Zulol's Sizzling Launch of RCX Flavor Collection
A Premier RC Cola International Partner Obi Zulol is the leading bottling company in Tajikistan, a cornerstone of the local food and beverage industry, and a regional bottling powerhouse, as well.
Beverage Packaging - Innovations, Challenges, and the Road Ahead
Beverage packaging is a critical aspect of the beverage business – arguably as important as the beverages themselves. The reason? Packaging plays a critical role in preserving product quality, ensuring safety, and...
Beverage Bottlers, These are the Technologies Shaping the Industry
From sustainable packaging to smart warehousing, beverage bottlers should leverage these emerging technologies for success.
