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Bottlers

What To Be On The Lookout For In 2023

Consumers are embracing better-for-you beverage options, including zero sugar drinks. What does that mean for your brand?

Bottlers

The Bottlers Guide To Beverage Portfolio Diversification

If you’re interested in expanding your product lines or launching new products, here’s what you need to know about the benefits of diversification and its challenges.

Bottlers

Is The Timing Of A Launch For A New Beverage Really That Important?

When planning the introduction of a new beverage to the market, it’s critical that you choose the best timing possible for your launch. Here’s a breakdown into the basics of finding the right timing for a successful...

Bottlers

You're Missing Out If Your Beverage Marketing Doesn't Change by Geography

Considering branching out into new markets and offering your products to new countries? Here’s what you need to know about beverage marketing in different regions throughout the world.

Bottlers

5 Sustainable Beverage Technologies Shaping the Industry

Sustainable beverage technologies have enabled bottlers and manufacturers to embrace smarter practices that are kinder to the planet and often more cost effective.

Bottlers

Current Beverage Trends You Should Know: SKU Expansion

One of the current beverage trends that’s shaping the industry landscape in a big way SKU expansion.

Bottlers

How RC Cola Made a Splash at DrinkTec 2022

From sustainable packaging to advanced technology, these are the major beverage industry trends we spotted at DrinkTec.

Bottlers

RC Cola's Beverage Marketing Through The Ages

Founded in Columbus, Georgia more than 115 years ago, RC Cola has made a name for ourselves at home and abroad by staying true to our Southern roots and out of the box advertising campaigns.

Bottlers

Welcome to the Family, RC Cola Nepal!

Meet the entrepreneurs bringing RC Cola’s southern hospitality to Nepal, and learn how they’re leveraging creative and innovative beverage marketing trends.

Beverage Trends

Fruit Flavored Soda: The History of a Consumer Favorite

Fruity beverage trends have repeatedly swept the market, but how much do you know about the history of fruit flavored sodas? Here’s how this drink evolved from a quaint treat available at the local pharmacy to the...