RC blog website Header 2560x1102


How RC Cola Made a Splash at DrinkTec 2022

From sustainable packaging to advanced technology, these are the major beverage industry trends we spotted at DrinkTec.


RC Cola's Beverage Marketing Through The Ages

Founded in Columbus, Georgia more than 115 years ago, RC Cola has made a name for ourselves at home and abroad by staying true to our Southern roots and out of the box advertising campaigns.


Welcome to the Family, RC Cola Nepal!

Meet the entrepreneurs bringing RC Cola’s southern hospitality to Nepal, and learn how they’re leveraging creative and innovative beverage marketing trends.


Beverage Marketing and Media Coverage - What You Need To Know

Launching a new beverage is just the first step in your beverage marketing strategy. Knowing how to successfully leverage earned media coverage is key.

Craft Cola

Mass Production or Craft Sodas - What’s Best For The Bottler?

As bottlers look to diversify their product offerings, many are wondering whether investing in craft sodas or mass produced beverages is the way forward.


How to Identify Beverage Industry Trends Before Your Competitors

Being responsive to shifting consumer tastes is critical to strengthening your brand. Spotting industry beverage trends early and acting quickly is key.


How the Pandemic has Influenced Beverage Trends in Beverage Production

From the growth of delivery services to working-from-home, the pandemic has disrupted everything from the way people socialize to how industry titans conduct business. Two years into the COVID crisis, 94% of Fortune...


How an RC Cola Partnership Made Gelsva One of Lithuania's Top Selling Bottlers

Learn how a Lithuanian bottler boosted their brand awareness by a staggering 86% by working with RC Cola on a go to market strategy involving a major star in the local rock scene.


Drinking Under The Influence - Influencer Beverage Marketing

Ready to partner with social media influencers to step up your beverage marketing strategy, boost brand awareness and sales, and take your beverage brand into the 21st century? Here’s what you need to know.


Beverage Marketing to Millennials and Gen Z: A Beginner’s Guide

With massive purchasing power & unique preferences, here are the best ways to approach beverage marketing to Millennials and Gen Z.