The beverage industry is evolving rapidly. Consumption habits are changing, new categories are emerging, and portfolios are becoming more diverse and lifestyle-driven. In this environment, international beverage companies are measured not only by what they sell, but by how relevant, adaptable and present they are across markets.
2025 was a defining year for us.
A year of visible growth, portfolio expansion and renewed global presence. A year that strengthened our position as a company operating across cultures, occasions and generations.
Our 120th anniversary was designed to do more than mark a date.
It was built to reconnect people with our brands, refresh our presence in the markets, and give us a visible, relevant voice across cultures and regions.
Throughout the year, the anniversary came to life through packaging, limited-edition flavors, refreshed visuals, retail activations and local adaptations across multiple markets. In many regions, it became a moment of rediscovery and renewed attention around our portfolio. Not as a nostalgic story, but as a company that continues to be part of everyday life today.
From Central Asia to Latin America, from Africa to Southeast Asia, the 120th anniversary showed that our heritage is not something we preserve, but something we actively build on.
Drinktec is one of the largest and most influential beverage exhibitions in the world, bringing together tens of thousands of industry professionals and exhibitors from over 70 countries.
In 2025, we arrived in Munich to present the full strength and diversity of our growing portfolio.
Across the exhibition halls, our brands attracted strong attention and interest, opening new conversations across Africa, the Middle East, Europe, Asia-Pacific and Latin America. Drinktec became a powerful moment of visibility, positioning our portfolio as a modern international beverage platform with a broad, flexible and future-facing range.
2025 was a year of bold portfolio growth.
We introduced and evolved brands across multiple categories. Rite ’n Lite stepped onto the global stage with a refreshed identity and premium, no-sugar flavors designed for wellness-driven lifestyles. Mighty Rain entered a new chapter with a bold rebrand in the fast-growing citrus energy space. Tiki Swirl launched as our first youth-focused fruit punch brand, expanding our presence in family and youth consumption occasions.
At the same time, we refreshed the global look and feel of Royal Crown Cola, reinforcing its iconic presence while bringing a modern, vibrant expression to one of our flagship brands.
Together, these moves expanded our portfolio beyond a single category into a diverse, lifestyle-driven brand system designed to grow across generations, cultures and consumption moments.
Today’s consumers connect with brands through moments, not just products.
Throughout 2025, we embraced this shift by building content universes designed to live inside everyday rituals.
We introduced RC Remix for nightlife and social gatherings, RCombo for mealtime occasions, RC Sweet Bites for dessert culture and comfort moments, and Unexpectedly Wonderful as an emotional layer connecting everyday life to refreshment.
These platforms helped position our brands as part of real experiences, not just transactions.
One of the most inspiring moments of the year came from the Philippines, where ARC Refreshments Corporation and creative agency GIGIL turned RC Cola Mega into a cultural phenomenon with the Miracle campaign, earning a Gold Clio Award and widespread organic engagement.
It reflected what we value globally: creativity rooted in culture, relevance and emotional connection.
As we move into 2026, our focus shifts from building momentum to giving it a clear direction.
The coming year will introduce a unifying global narrative that will connect campaigns, content and portfolio activations under one shared international voice. Not to make things louder, but to make them clearer. More consistent. More recognizable across markets.
With a growing portfolio, broader global presence and brands that already live in everyday moments around the world, we are entering the next chapter from a position of strength.