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2025: A Year of Momentum and Global Expansion
2025: A Year of Momentum and Global Expansion The beverage industry is evolving rapidly. Consumption habits are changing, new categories are emerging, and portfolios are becoming more diverse and lifestyle-driven. In...
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RC Sweet Bites: Where Sweetness Meets Fizz
RC Sweet Bites: Where Sweetness Meets Fizz
Mighty Rain: A Bold New Look for Bold New Growth
The global beverage market is entering an era of rapid transformation, with high-energy citrus drinks leading the charge. Valued at $12.5B in 2023 and projected to nearly double to $25B by 2030, the category offers...
How Tajikistan Brought RC Cola’s 120th Anniversary to Life
How Obi Zulol, one of Tajikistan’s leading bottling Companies, Brought RC Cola’s 120th Anniversary to Life
ARC Refreshment Corporation’s Campaign Wins Gold at Clio Awards: A Cultural Miracle in Marketing
In a landscape dominated by rising costs and traditional advertising, ARC Refreshments and creative agency GIGIL pulled off something truly unexpected: a campaign that didn’t just sell soda, but made it feel sacred.
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RC Remix: Where Classic Cocktails Meet Bold Refreshment
RC Remix: Where Classic Cocktails Meet Bold Refreshment
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Local Love, Global Legacy: How Bottlers are powering RC Cola’s Success
Local Love, Global Legacy: How Bottlers are powering RC Cola’s Success
