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Beverage

New Look, Same Great Taste: How RC Cola Brands Are Changing

The beverage industry is an ever-turbulent sea of taste trends and market demands influenced by health consciousness, lifestyle changes and younger generations’ preferences. RC Cola's recent rebranding is continuing to...

Beverage

RC Q’s Rebranding: Turning Heads, Quenching Thirsts

Following therecent rebrand of RC Cola, we're excited to share that RC Q, the fruity soda that's been around and loved for years, is also getting a fresh new look, with quirky colors and a bold design that's sure to...

 

Refreshing Reflections: Anton Panajon Shares RC Cola's Journey and Exciting Projections for 2024

As we have bidden farewell to 2023, we sat down to reflect on the developments and emerging trends that have reshaped the beverage industry. Anton Panajon, the Senior Marketing Manager at RC Cola International, shares...

 

RC Cola Is Getting a Refreshed New Look!

We’re extremely excited to announce a fresh makeover of our brand! With these changes, we aim to combine the rich heritage of the 119-year-old Royal Crown Global Beverages brand with our ambitious plans for global...

Beverage Trends

Obi Zulol's Sizzling Launch of RCX Flavor Collection

A Premier RC Cola International Partner Obi Zulol is the leading bottling company in Tajikistan, a cornerstone of the local food and beverage industry, and a regional bottling powerhouse, as well.

Beverage Trends

Beverage Packaging - Innovations, Challenges, and the Road Ahead

Beverage packaging is a critical aspect of the beverage business – arguably as important as the beverages themselves. The reason? Packaging plays a critical role in preserving product quality, ensuring safety, and...

Beverage Trends

Beverage Bottlers, These are the Technologies Shaping the Industry

From sustainable packaging to smart warehousing, beverage bottlers should leverage these emerging technologies for success.

Beverage Trends

Craft Sodas: A Refreshing Opportunity for Beverage Brands

With craft sodas sweeping the market, here’s how to tap into this opportunity to boost your beverage brand, increase sales, and make the most of this hot trend.

Distributors

RC Cola NEW Philippines Goes Viral with a Unique Video Ad

Here’s how ARC Refreshments Corporation, our partner in the Philippines, created a quirky viral ad that resonated with consumers, raised brand awareness, and sparked a major boost to sales.

packaging

The Bottler’s Guide to Innovative Beverage Packaging in 2023

As technology evolves and beverage trends change accordingly, it’s important to keep an eye on what’s happening in the market in order to stay relevant.