RC Cola NEW Philippines Goes Viral with a Unique Video Ad
Here’s how ARC Refreshments Corporation, our partner in the Philippines, created a quirky viral ad that resonated with consumers, raised brand awareness, and sparked a major boost to sales.
The Bottler’s Guide to Innovative Beverage Packaging in 2023
As technology evolves and beverage trends change accordingly, it’s important to keep an eye on what’s happening in the market in order to stay relevant.
Changing The Game In Beverage Bottling: RC Cola Double Caffeine
Meet our newest beverage: RC Cola Double Caffeine. Using the same beloved, high quality ingredients as our core product offerings, this beverage gives our customers the taste they love with a double boost of energy.
Unleash Your Taste Buds with The New RC Cola Flavor Collection!
As consumer preferences towards exotic and adventurous flavors continue to grow, RC Cola unleashes its new RC Cola Flavor Collection.
Beverage Packaging Trends to Watch: From Recyclability to Vintage
2024 is ripe for change, both in terms of packaging itself and the way that brands leverage it to reach new audiences and make a statement. These are the top beverage packaging trends to watch in 2024.
What To Be On The Lookout For In 2023
Consumers are embracing better-for-you beverage options, including zero sugar drinks. What does that mean for your brand?
The Bottlers Guide To Beverage Portfolio Diversification
If you’re interested in expanding your product lines or launching new products, here’s what you need to know about the benefits of diversification and its challenges.
Is The Timing Of A Launch For A New Beverage Really That Important?
When planning the introduction of a new beverage to the market, it’s critical that you choose the best timing possible for your launch. Here’s a breakdown into the basics of finding the right timing for a successful...
You're Missing Out If Your Beverage Marketing Doesn't Change by Geography
Considering branching out into new markets and offering your products to new countries? Here’s what you need to know about beverage marketing in different regions throughout the world.
5 Sustainable Beverage Technologies Shaping the Industry
Sustainable beverage technologies have enabled bottlers and manufacturers to embrace smarter practices that are kinder to the planet and often more cost effective.
