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Celebrating 120 Years of RC Cola: A Legacy of Refreshment and Innovation

1 2025

RC Cola’s 120th anniversary marks more than just a milestone—it’s a celebration of a brand that has been part of life’s moments for generations. As we look back on this remarkable journey, we also embrace the future with the same spirit of innovation and connection that has defined us from the start.

 

For 120 years, RC Cola has brought people together with refreshing flavors and bold ideas, leaving an imprint on communities around the globe. This 120-year celebration is not just about honoring our past—it’s a toast to the stories we’ve shared, the memories we’ve made, and the exciting possibilities that lie ahead.

 

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From Columbus, Georgia, to the World

 

RC Cola’s journey began in 1905 with a spark of ingenuity from Claude A. Hatcher, a pharmacist in Columbus, Georgia. What started as a humble endeavor to create Royal Crown Ginger Ale soon grew into something far greater—a brand defined by bold ideas and a relentless commitment to quality.

 

That entrepreneurial spirit, born in a small Southern town, has carried RC Cola across continents and generations. From pioneering cola formulations to reimagining what a soft drink can represent, RC Cola has always stayed true to its roots while embracing a global audience.

 

Today, with a global presence, RC Cola is more than a beverage; it’s a symbol of innovation, authenticity, and the universal joy of sharing a refreshing moment. From bustling city streets to remote communities, our journey from Columbus, Georgia, to the world proves that a great idea knows no boundaries—and neither does the taste of RC Cola.

 

Watch our extra ordinary journey here >>

 

120 Years of Pioneering Firsts

 

Innovation has always been at the heart of RC Cola’s story, defining us as a brand of bold moves and breakthrough moments:

  • In the 1930s, RC Cola was among the first to sell sodas in cans, revolutionizing convenience and portability for consumers.
  • By the 1950s, we led the industry by adopting aluminum cans, setting a standard for lighter, more sustainable packaging.
  • In the 1960s, we introduced Diet Rite Cola, one of the first diet sodas, blazing a trail for the growing demand for low-sugar options.

But RC Cola’s pioneering spirit goes beyond products—it’s about anticipating change, embracing new ideas, and staying connected to what matters most to our fans. From leading packaging innovations to exploring new flavor profiles, RC Cola has always been ahead of the curve while staying true to its timeless taste.

 

As we celebrate 120 years, these milestones remind us that innovation isn’t just about being first—it’s about creating meaningful connections and shaping the experiences that bring people together, one sip at a time.

 

Celebrating 120 Years with New Flavors

 

To mark our 120th anniversary, we’re introducing a limited-edition anniversary flavors of flavors inspired by nostalgia and indulgence. Each new creation honors the playful, adventurous spirit of RC Cola:

  • Chocolate: Smooth and rich, like your favorite chocolate bar.
  • S’mores: Evoking campfire memories with hints of marshmallow and graham cracker.
  • Apple Pie: A comforting taste of home, inspired by the classic dessert.
  • Peanut Butter & Jelly: Sweet, savory, and utterly unique—a playful twist on a timeless pairing.

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The Global Celebration Has Begun

 

The 120th anniversary celebrations are in full swing, with exciting initiatives rolling out across the globe. From creative packaging to special events,RC Cola is making this milestone year one to remember. Our special anniversary boxes, featuring bold designs and showcasing iconic new flavors, are just the beginning.

This celebration isn’t just about honoring RC Cola’s history—it’s a shared opportunity for Bottlers and their communities to join in. Bottlers are embracing these innovations and bringing the excitement to life in their local markets, creating unique moments that connect with their customers in meaningful ways.

 

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As we look ahead, RC Cola remains dedicated to empowering our Bottler network with the tools, resources, and innovations to build on this legacy. Together, we’ll continue to deliver quality, creativity, and refreshing connections for generations to come. Let’s make this anniversary a celebration of our shared success and the exciting future ahead.