RC Global Beverages Inc. (RCGBI) has a long legacy of innovation, and now, we’re taking the next step in expanding our portfolio with our first-ever young-focused fruit punch beverage: Tiki Swirl.
Bursting with bold, fruity flavors and designed to inspire adventure and imagination, Tiki Swirl is more than just a drink—it’s an experience. With the fruit punch market continuing to grow, driven by changing consumer preferences and a demand for more engaging beverage choices, Tiki Swirl positions itself as a fun and flavorful option that young consumers love and parents approve of.
The Market Potential
Fruit punch is a global favorite, enjoyed across cultures in a variety of formats, from ready-to-drink (RTD) beverages to powders and concentrates. The market is growing, fueled by an increasing focus on fruit-based flavors and the appeal of refreshing, colorful drinks.
With the launch of Tiki Swirl, our portfolio now offers a fully overarching range of beverages catering to different tastes and age groups. Tiki Swirl’s three signature flavors—Red Reef, Lemon Sun, and Rainforest Blast—are crafted to capture the joy of exploration, making every sip feel like a tropical getaway.
The Story Behind the Brand
Tiki Swirl isn’t just about great taste—it’s about sparking the imagination and bringing a sense of adventure to every sip. Inspired by Tiki, a cheerful parrot from a sun-kissed island, the brand embodies the spirit of discovery, joy, and endless possibilities. Tiki Swirl transports you to a vibrant, tropical paradise, where bold flavors and colorful experiences come together. Whether you're exploring new horizons or simply enjoying a refreshing moment, Tiki Swirl is your invitation to escape into a world of flavor.
Each flavor is designed to take young explorers on an exciting journey:
- Red Reef: A burst of red fruits for playful explorers.
- Lemon Sun: A lemonade-inspired refreshment to brighten the day.
- Rainforest Blast: A bold mix of flavors that brings out the wild side.
With an energetic and fun personality, Tiki Swirl combines storytelling with taste, making it a brand that young consumers want to engage with beyond just drinking the product.
The Branding & Assets
To bring the Tiki Swirl universe to life, we developed a vibrant brand identity rooted in tropical and adventure themes. From the bold, colorful logo to the playful Tiki mascot, every detail is crafted to appeal to both young consumers and parents.
Key elements of the branding include:
- A bright and eye-catching color palette that reflects the flavors.
- A cheerful mascot (Tiki the parrot) to add personality and engagement.
- Tropical-inspired typography for a fun and adventurous feel.
- Packaging designed for excitement, making Tiki Swirl stand out on the shelf.
To support the launch, we also created a full suite of digital and promotional assets, including:
- Retail displays & POSM materials
- Social media graphics & animations
- Branded merchandise like cups, shirts, and towels
- Engaging digital content that invites young consumers to join the adventure
Why Tiki Swirl Stands Out
Tiki Swirl isn’t just another fruit punch—it’s a brand designed to ignite creativity and excitement. With a story-driven identity, unique flavors, and high-energy branding, we’re bringing something fresh and dynamic to the fruit punch category.
As RCGBI continues to evolve, Tiki Swirl marks an exciting new chapter—one where flavor meets fun, and every sip is an adventure.
