RCombo: Where Great Food Meets Great Refreshment

In every market, one truth holds: the right drink makes a great meal even better.

RCombo is RC Cola’s global content theme designed to own the meal moment, pairing our iconic refreshment with the world’s most loved foods. From the crunch of golden fries to the stretch of melted pizza cheese, every bite hits harder when it’s served with an ice-cold RC Cola.

Why RCombo?

Food pairing content is one of the most engaging trends in the beverage industry. Consumers don’t just want to see products, they want to see them in real life, adding flavor and enjoyment to moments they already love.

RCombo taps into this universal truth with eye-catching visuals, strong storytelling, and a concept that works as well in cafés and restaurants as it does online.

By connecting RC Cola to popular, high-engagement foods, Bottlers can:

• Capture attention in both digital and real-world spaces.
• Integrate RC Cola naturally into food service and retail channels.
• Build a sensory connection between refreshment, taste, and satisfaction.

The Four RCombo Heroes

Each RCombo hero pairing comes to life with its own mouth-watering visuals and stories.

Burger & Fries + RC Cola

A classic that needs no introduction. Whether it’s a gourmet burger at a café or a quick bite from a food truck, nothing beats a cold RC Cola alongside crispy fries.

Hot Dog + RC Cola

From stadium concessions to city street vendors, this combo delivers instant satisfaction. Light, portable, and perfect for events, it’s an easy win for food service menus.

Wrap + RC Cola

Fresh, flavorful, and ready for the pace of today’s consumer. Ideal for quick-serve restaurants, campus dining, and grab-and-go counters.

Pizza + RC Cola

The ultimate shared meal. Whether by the slice or as a whole pie, pairing pizza with RC Cola turns any table into a celebration.

Why It Works

Owning the meal occasion positions RC Cola as more than just a beverage, it becomes part of a complete experience.With consumer demand for authentic, relatable content and in-person activations continuing to rise, RCombo creates a direct link between product, occasion, and emotion. For prospective Bottlers, it’s a ready-to-go, scalable concept that can be adapted to local tastes while maintaining a consistent global identity.

Let’s make RC Cola the drink people reach for when they’re enjoying their favorite foods in every market, every meal, every time.