International food exhibition SIAL (Salon International de l’Alimentation) was a hit! We enjoyed the food and beverages, the people, and the amazing “buzz” at the conference, which took place from October 21 to 25
Located at Paris Nord Villepinte with over 620 exhibitors from 119 countries, SIAL Paris 2018 was a great opportunity to be exposed to the latest food and beverage developments – as well as to meet new prospects.
Uncovering Growth Opportunities and Studying New Trends
Why all the excitement? The truth is that SIAL is known as the world’s largest food innovation trade show – covering food products, agri-food equipment, and services. It was established over fifty years ago with the goal of becoming the world’s most important network for food professionals. And today, it is. In fact, this year, no less than 160,000 visitors were expected to visit the biennial event.
For people who are passionate about the food and beverage industry, this is the kind of opportunity you just can’t miss – bringing together the world’s top brands and giving each exhibitor the opportunity to showcase new products. For us, it also provided an opportunity to consider and explore what new business opportunities to implement for the coming year.
Meeting Bottlers from Around the World
SIAL 2018 brought together industry representatives and leaders from around the world. In fact, 87 percent of exhibitors were international, hailing from every region of the globe.
Visitors to RC Cola International’s booth this year included our clients from India, Tajikistan, Estonia, Kosovo, Georgia, Uzbekistan, Moldova, UAE, Nigeria, Iceland, Norway, and Lithuania. It was a fantastic opportunity to meet everyone and learn more about how they can expand their current portfolio with RC International’s products.
Our Feedback was Outstanding
We’re very proud to share that visitors told us that the RC Cola International booth had an amazing presence that stood out among the other exhibitors. Of course, we were delighted with the positive feedback!
In particular, it was thrilling to see that Royal Crown Craft Cola drew a great crowd with its uniquely shaped, amber-colored glass bottle, brand design elements, and distinct label. Among our many visitors to the booth many were interested in the craft beverage innovation and were excited about the possibility of introducing such an exclusive product such Royal Crown Cola to their markets.
- The initial trend of craft beer has expanded rapidly to include other craft beverages. Craft beverage innovation is a trend that continues to gain momentum, and this movement primarily can be seen in three major segments: colas, mixers, and fermented beverages.
- Royal Crown sits perfectly on trend, and it grabbed a huge amount of attention at the show from retailers, distributors, and manufacturers alike.
- The trend of functional beverages is growing, with new concepts such as sports drinks, enhanced waters, and probiotic drinks such as kombucha.
- Energy is also a hot topic, and we see natural energy drinks as the next big thing in the category. Look for RC Cola International to launch a product in several markets soon.
2019 – Looking Forward to a Year of Innovation for the Beverages Industry
The number of new businesses participating in this year’s SIAL was encouraging to see, and reflected a feeling of growth and optimism at the exhibition.
We came away from SIAL excited by the fact that beverage companies today are looking for new and interesting brands to meet the changing demands of consumers. And, Royal Crown Cola is right there among the innovation giants.
