RC Cola has always been more than just a beverage—it’s a legacy that spans over 120 years, carrying a unique taste and story. This year, we’re humbled and grateful to share that our ongoing efforts to evolve and refresh this iconic brand have been recognized at the Transform Awards 2024, honoring excellence in brand strategy and development.
Breathing New Life into a Legacy
Our rebranding journey wasn’t just about a visual refresh—it was about honoring RC Cola’s unique heritage while positioning it as a strong global competitor in today’s dynamic beverage market. The primary challenge was to revitalize our brand to appeal to a new generation of consumers without losing the nostalgic value cherished by our loyal fans.
Extensive market research, including consumer surveys and focus groups, informed our approach. We learned that RC Cola’s distinctive flavor and bold personality were key strengths to build upon. This insight drove us to modernize the brand’s identity while ensuring every change resonated with our core values.
Creative Excellence Meets Strategic Innovation
The creative process began with redesigning our logo, giving it a contemporary look while preserving elements of our rich heritage. Our packaging was updated with bold, vibrant colors and graphics that amplify shelf presence and reflect our signature boldness. The iconic ‘swoosh’ was reimagined to maintain brand recognition while evolving into a mnemonic that unites our identity.
Beyond the flagship product, the new identity extended seamlessly to sub-brands like RC Cola No Sugar, RC Cola Double Caffeine, ensuring a cohesive narrative across all offerings.
Global Reach, Local Adaptation
Our rebranding strategy was designed with a global audience in mind, ensuring execution across over 65 countries. Bottlers worldwide were equipped with comprehensive marketing assets tailored to their local markets. To complement this transformation, the RC Cola International website was completely redesigned to reflect the new identity, improve user experience, and provide robust support for our bottlers.
The results have been overwhelmingly positive, with improved brand visibility, invigorated client enthusiasm, and a fresh perspective on RC Cola by consumers. This rebranding is positioning RC Cola as a challenger brand ready to compete boldly on the global stage.
A proud moment
Winning the Transform Award reaffirms our efforts and commitment to innovation, creativity, and strategic excellence. This achievement is not just a milestone for RC Cola but a testament to the power of transformation and collaboration.To our Bottlers and consumers, this win is for all of us. Together, we’re reimagining what’s possible and building a future where RC Cola continues to stand out in the beverage industry.
Visit rccolainternational.com to explore the refreshed RC Cola.
