To all of our readers, we’re truly excited and honored to be launching the RC Cola International blog!
But before we continue, let’s pause for a quick moment and go back 100 plus years to where this all began.
The year was 1905. After a disagreement with a local soda bottler, Mr. Claud A. Hatcher – a young pharmacist from Columbus, Georgia, and the son of a grocer – decided to create his own soft drinks, which he called Royal Crown Cola.
Little did he know that Royal Crown Cola would become not only an American icon but also a legend – with a history spanning over a hundred years!
Innovation – Our Secret Weapon
We are proud that innovation has been a key to our success. Indeed, RC Cola International prides itself on being at the forefront of the beverage industry – striving to adopt creative approaches to everything that the company does.
From the very beginning and continuing throughout our history, Royal Crown Cola was responsible for a series of industry firsts and became known for maintaining the same spirit of innovation established by its founder. And, we are proud of our “firsts” which include:
- 1954 – First to distribute soft drinks in cans nationally
- 1958 – First to introduce the 16 oz. bottle
- 1962 – Diet Rite, industry’s first low calorie cola – “Leading New Product of the 1960s”
- 1964 – First to introduce an all-aluminum beverage can
- 1980 – First to introduce a caffeine-free diet cola, RC 100
- 1983 – First to introduce a sodium-free diet cola, Diet Rite
- 1985 - First to introduce a diet cherry cola, Diet Cherry RC
- 1987 - First to introduce a sodium, caffeine and calorie free soft drink with 100% Nutrasweet, Diet Rite
- 1995 – First to introduce a premium draft cola made with pure cane sugar, Royal Crown Draft Cola
- 1999 – First to introduce an energy soda, RC Cola Edge
- 2000 – First to introduce diet soda with Splenda, Diet Rite
RC Cola International – A Broader Look at Where We are Today
Today RC Cola International is a leading beverage company offering a wide variety of innovative products including natural sport drinks, energy drinks, brewed iced tea, craft cola, coffee cola, sparkling flavored water and many others. Our products are sold today in 65 different countries, through more than 2 million points of sale.
With 10 brands and over 10,000 brand workers, we have sold over 1,399,735,000 liters of beverages to date. A significant part of our operations involves partnering with a network of bottlers and distributors. We currently have over 100 such partnerships around the globe – from Estonia and India, to the Philippines and Czech Republic.
RC Cola International is committed to building brands and providing global beverage solutions through these significant partnerships with local beverage companies. Our meaningful engagement with our local partners coupled with the expansion of our capabilities helps us to continue to provide tailored beverage solutions that anticipate and fulfill consumers’ desires and needs. And we do this while also achieving positive social impact, enhancing opportunities, and providing a better quality of life.
Going Online – Another Step in Expanding Our Support
By fostering open and honest communication, we recognize the importance of developing close relationships with all of our customers; our priority is building optimistic teams with a family spirit. We embrace diversity, and our entrepreneurial approach to business growth also means that we strive for excellence in everything that we do.
To support our customers whenever and however we can, we’ve extended our services to provide more online support ensuring that our customers have a bank of information, courtesy of our team of experts – available at the touch of a button. Adding new online resources allows us to be available right where our customers are looking for answers.
Key Services – Empowering Our Partners, Leading to Success
RC Cola International is invested in the success of every one of our partners. Our key services include:
- Support: Expert business planning support, from the first meeting, to product selection, to market introduction
- Marketing: Helping to define marketing plans, strategies, and techniques for long-term success for our partners
- Research & Development: State-of-the-art facilities and industry experts meet the changing tastes of consumers
- Technical & Quality: Our knowledgeable and experienced engineers and technicians assist our partners every step of the way
A Holistic Approach to True Partnership
We look forward to working with you to help you expand and grow, and we are here to help you solve any pain points you may be facing. It is a privilege for our expert teams to provide advice, opinions, and recommendations to our partners, as we research industry trends that relate to manufacturing, sales support, innovation, beverages, and distribution. With over a century of beverage experience, we can help identify gaps in your local markets and portfolios to improve ROI and profitability.
At RC Cola International, we are looking at real-life examples of what our customers are doing, and how you can make it work for you in your markets. So get ready to grow – we’re excited to have you on board!
Please join us, and subscribe to our blog.
