In the beverage industry, everyone’s always looking for ways to get ahead and increase sales. Working with RC Cola International is one way to achieve both of these goals.
Working with RC Cola International does a lot more than just expand your portfolio of beverage products. We’re a much-loved American icon with a long-standing legacy and well-established reputation, and we leverage these valuable assets to benefit our bottlers.
At RC Cola, we provide all of our bottlers with recommendations to improve their business, as well as insight and support. We’re collaborative in our approach, and pride ourselves on the ability to be flexible in how we onboard new bottlers. We root for the success of each of our bottlers, and as your biggest fan, are committed to investing in long-term relationships. Part of our mission is to ensure that each bottler has both the freedom and the support to continue growing as an entrepreneur in the beverage bottling market.
Let’s take a look at some of the ways we can help you increase your revenue stream, which includes expanding your reach, increasing average transaction sizes, and staying on top of the latest trends in the beverage industry.
Expand Your Reach to a Broader Range of Customers
As pointed out in The Personal MBA, expanding your reach, i.e., bringing more people in the door, is one of the best ways of increasing revenue.
As an RC Cola bottler, we help you do this by increasing your distribution methods. Additionally, no matter which RC Cola beverage products you choose to bottle, we give you the “added value” of leveraging our well-known, authentic story.
Our products are known for their traditions of excellence and innovation. The variety of flavors we provide caters to a wide range of customers.
Moreover, because consumer preferences continue to shift over time, RC Cola invests in extensive research & development to create winning beverages that increase sales by capitalizing on the latest trends, which are easy for bottlers to implement.
Maximize the Average Transaction Size
By getting each customer to purchase more–typically through a process called upselling–you can increase your revenue, even if you maintain the same total number of customers.
For example, a customer might have planned to buy a 6-pack of soda but ends up buying two 6-packs, after seeing they are on sale.
It’s all a matter of strategy. RC Cola International helps develop marketing plans that are appropriate to each bottler’s local market and budget. With our wide range of award-winning brands, we believe in brand building and offering guidance when it comes to marketing, advertising, sales, packaging design, and merchandising–helping you increase the average transaction size to improve your bottom line.
View our ultimate guide to beverage portfolio management
Provide Beverage Products that Match the Latest Trends
For the food and beverages industry, the predicted growth rate this year, according to Statista, is 8.4%. Growth is going to be greatest for those beverage products that capitalize on the latest consumer trends. And at RC Cola, we take pride in staying on top of the latest trends and marketing predictions to help you cater to your audience.
Consumers preferences continue to shift – not only regarding tastes, but also environmental preferences. Today’s consumers–especially Millennials and Gen Z–are more interested than ever in recycling and sustainability. This trend is growing steadily, and it has an impact on everything from the ingredients that go into a beverage product to the packaging that’s used.
For example, the trends for 2020 that relate to sustainability include an increased interest in clean label beverages, which use a small number of natural, familiar ingredients and avoid artificial flavoring and sweeteners. Another trend that is growing in popularity is craft sodas, which are generally manufactured in smaller batches with all-natural ingredients, packaged in glass bottles, and made with pure cane sugar instead of corn syrup.
Win-Win: Expand Your Offerings and Increase Your Revenue with RC Cola
With RC Cola’s diverse beverage portfolio, we make it easy for you to expand your beverage offerings and improve your bottom line.
So, join the RC Cola family! With millions of satisfied consumers who continue to buy our full range of popular beverage products, we are dedicated to helping all of our bottlers expand their offerings and succeed as entrepreneurs in the beverage industry. We’d love to hear from you today!
