A notable recognition for RC Cola: the Transform Awards 2024
RC Cola has always been more than just a beverage—it’s a legacy that spans over 120 years, carrying a unique taste and story. This year, we’re humbled and grateful to share that our ongoing efforts to evolve and refresh...
Embracing a Global Legacy of Refreshment
Two months ago, we unveiled a new campaign that set the tone for the remainder of 2024. This creative campaign is designed to bridge RC Cola's storied past with its vibrant future, celebrating the brand’s timeless...
The Holiday Season is Coming: How to Maximize Beverage Sales
The festive season is fast approaching, and RC Cola is gearing up to help our bottlers tap into this prime sales opportunity. This time of year brings unique chances to capture the holiday excitement and turn it into...
Discover the Refreshed Look of RC Refresher
Earlier this year, we embarked on an exciting rebranding journey for RC Cola brands, a move inspired by our commitment to evolving with the times while honoring our heritage. If you've been keeping up with the changes,...
How to expand your beverage brand to new audiences
Expanding a beverage brand is a crucial strategy to ensure sustained growth and market relevance. While it’s essential to nurture your existing customer base, tapping into new audiences can unlock new potential for...
Soda advertisement trends throughout the history
Pour yourself a glass (of RC Cola, that is!), grab a seat, and get ready. We're about to take a refreshing sip down Memory Lane to explore the pop culture phenomenon that is soda advertising–through the lens of RC Cola.
The Fizz on Functional Beverages: The Market's Potential in 2024
For bottlers and beverage industry professionals, keeping a discerning eye on the market's trends is more critical than a perfectly mixed cocktail's recipe. Beyond the usual hits, like carbonated classics and iced...
Driving Success: How RC Cola Supports Its Bottlers
The beverage industry is no gentle stream; it's often a fierce current where only the most forward-thinking and adaptable entities survive. Which is exactly why here at RC Cola, we've built a comprehensivesupport system...
Content Marketing That Works for Your Beverage Brand
Content marketing focuses on creating and distributing content that is valuable and relevant to a target audience. The goal is to attract and retain customers – driving them to profitable action by providing...
Brewing the Future: Beverage Industry Trends through 2025
The world's thirst for innovation has never been greater. It is a time of tremendous growth and change in the beverage industry, with emerging trends reshaping consumer preferences, industry standards, and global...
