Soda advertisement trends throughout the history
Pour yourself a glass (of RC Cola, that is!), grab a seat, and get ready. We're about to take a refreshing sip down Memory Lane to explore the pop culture phenomenon that is soda advertising–through the lens of RC Cola.
The Fizz on Functional Beverages: The Market's Potential in 2024
For bottlers and beverage industry professionals, keeping a discerning eye on the market's trends is more critical than a perfectly mixed cocktail's recipe. Beyond the usual hits, like carbonated classics and iced...
Obi Zulol's Sizzling Launch of RCX Flavor Collection
A Premier RC Cola International Partner Obi Zulol is the leading bottling company in Tajikistan, a cornerstone of the local food and beverage industry, and a regional bottling powerhouse, as well.
Beverage Packaging - Innovations, Challenges, and the Road Ahead
Beverage packaging is a critical aspect of the beverage business – arguably as important as the beverages themselves. The reason? Packaging plays a critical role in preserving product quality, ensuring safety, and...
Beverage Bottlers, These are the Technologies Shaping the Industry
From sustainable packaging to smart warehousing, beverage bottlers should leverage these emerging technologies for success.
Craft Sodas: A Refreshing Opportunity for Beverage Brands
With craft sodas sweeping the market, here’s how to tap into this opportunity to boost your beverage brand, increase sales, and make the most of this hot trend.
The Bottler’s Guide to Innovative Beverage Packaging in 2023
As technology evolves and beverage trends change accordingly, it’s important to keep an eye on what’s happening in the market in order to stay relevant.
Fruit Flavored Soda: The History of a Consumer Favorite
Fruity beverage trends have repeatedly swept the market, but how much do you know about the history of fruit flavored sodas? Here’s how this drink evolved from a quaint treat available at the local pharmacy to the...
Time For a Design Update? Here's When to Refresh Your Soda Packaging
Your soda packaging shows the world your brand’s unique personality and perspective, along with conveying critical information about your beverage and an opportunity to catch the eye of your target audience.
The 4 Hottest Coffee Trends Sweeping The Beverage Industry
The global coffee market is already worth billions, and is expected to reach a staggering $55.64 billion by 2026.
