Craft Soda: The Sweet Side of Beverage Bottling
Beverage producers and bottlers are always looking for ways to promote growth – and in today’s market, one way to do that is by capitalizing on the increased popularity of craft beverages in general, and of craft soda...
Why Beverage Bottlers Need to Maximize on Energy Drinks
“If you can dream it, you can do it.” – Walt Disney People looking for mental and physical stimulation turn to energy or sports drinks, which have stimulant compounds like caffeine and are believed to boost energy,...
Behind Closed Doors: What RC Cola International Bottlers aren't Telling You
RC Cola International is proud to partner with companies across the globe. Together we identify and work on business opportunities that are specific to each local market and create beverages that satisfy the different...
A Fresh Approach to Brand Portfolio Management
In a multi-brand beverage company, the brands might be compared to siblings in a large family. Maneuvering successfully requires having an accurate understanding of the hierarchy of power among brothers and sisters;...
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How to Identify Your Target Audience: A Guide for Soft Drinks Manufacturers and Bottlers
What kinds of people are most likely to purchase your company’s beverage product? For soft drinks manufacturers and bottlers, a crucial step in establishing your marketing strategy involves defining the target audience...
