4 Best Practices in Beverage Development
The increased competition in the beverage industry means you need to produce beverages that clearly rise above the rest. While there’s no particular recipe for success, there are certain areas where it’s easy to cut...
How Leading Bottlers Build Brand Loyalty for Craft Beverages
Brand loyalty may be a thing of the past, as consumers make more and more buying decisions based on recommendations they find online. Certainly, online shopping habits are having a big impact on the consumer’s journey...
Standing Out From the Crowd – Staying Competitive in the World of Craft Beverages
The concept of craft has taken on a momentum of its own. Many consumers have become interested in having a range of beverage options other than the more standard drink menu when ordering at a restaurant or bar, or even...
4 Key Takeaways from SIAL Paris 2018
International food exhibition SIAL (Salon International de l’Alimentation) was a hit! We enjoyed the food and beverages, the people, and the amazing “buzz” at the conference, which took place from October 21 to 25
2018's Most Popular Beverages in Europe
HORECA has become more significant than ever – as indicated in a recent report: “The hotels, restaurants and cafes channel performs strongest in Europe.” A look at current trends provides a better understanding of...
How Clean Label Beverages are Driving Innovation Trends
Consumers have never been more curious about new tastes and experiences, and it’s no different when it comes to beverages. Demand for clean label drinks that provide greater variety and quality in taste is challenging...
Welcome to the RC Cola Family, Nigeria!
RC Cola International would like you to join in giving a warm welcome to FIRSTBEV Nigeria as they now have become part of the RC Cola Family!
RC Cola Coffee: A CSD Launch Success Story
You can’t really go wrong with coffee – one of the world’s favorite drinks. And that’s just one of the reasons that earlier this year, RC Cola Georgia decided to expand its CSD product portfolio by launching a new brand...
Craft Cola - A Distribution Portfolio Game Changer
Success in any business relies on the ability to stay ahead of the game and recognize trends that can offer new opportunities. For beverage distributors, awareness of trends that might influence their customers’...
Welcome to Our Blog: Get The Latest Beverage Updates Here
To all of our readers, we’re truly excited and honored to be launching the RC Cola International blog!
