How the Soda Industry Was Transformed into a Trillion Dollar Business
The history of RC Cola International starts back in 1905, when Claud Hatcher–an American pharmacist and businessman from Columbus, Georgia–established the Union Bottling Works in the basement of his family’s wholesale...
Europe’s Most Popular Beverage Trends in 2020
Beverage bottlers are always looking for opportunities that allow them to increase their sales. However, successful growth generally involves the identifying of beverages that capitalize on current trends – and...
Going With the Flow. How Flow Through Sortation is Automating Production and Helping Bottlers Succeed
As the beverage industry continues to grow, integration of the latest technology in bottling systems facilitates more effective production and stock management. Flow-through sortation is particularly helpful because it...
What’s Hot in 2020? 6 New Trends in the Beverage Industry
As beverage bottlers and distributors, it's important to know where consumer interests and tastes lie. Last year, some of the top trends were related to health and sustainability. This year, while these trends grow to a...
20 Weirdest Soda Flavors Throughout The Years
As soft drink leaders for over 115 years, we’ve received all sorts of requests to develop bizarre flavors and exotic tastes. At RC Cola International, we’ve never gone on to make them, but it’s interesting to see what...
Craft Soda: The Sweet Side of Beverage Bottling
Beverage producers and bottlers are always looking for ways to promote growth – and in today’s market, one way to do that is by capitalizing on the increased popularity of craft beverages in general, and of craft soda...
Why Beverage Bottlers Need to Maximize on Energy Drinks
“If you can dream it, you can do it.” – Walt Disney People looking for mental and physical stimulation turn to energy or sports drinks, which have stimulant compounds like caffeine and are believed to boost energy,...
Behind Closed Doors: What RC Cola International Bottlers aren't Telling You
RC Cola International is proud to partner with companies across the globe. Together we identify and work on business opportunities that are specific to each local market and create beverages that satisfy the different...
A Fresh Approach to Brand Portfolio Management
In a multi-brand beverage company, the brands might be compared to siblings in a large family. Maneuvering successfully requires having an accurate understanding of the hierarchy of power among brothers and sisters;...
How to Identify Your Target Audience: A Guide for Soft Drinks Manufacturers and Bottlers
What kinds of people are most likely to purchase your company’s beverage product? For soft drinks manufacturers and bottlers, a crucial step in establishing your marketing strategy involves defining the target audience...
