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Brewing the Future: Beverage Industry Trends through 2025

4 2024

The world's thirst for innovation has never been greater. It is a time of tremendous growth and change in the beverage industry, with emerging trends reshaping consumer preferences, industry standards, and global markets. 

In this deep-dive blog, we unpack the trends that will define the beverage landscape through this and next year, offering you a preview of the currents that are shaping—and will continue to shape—our glasses and cans through 2025. 

Taste of Tomorrow: Sweet, but with Less Sugar

As more health-conscious consumers scrutinize their sugar intake and governments worldwide are setting their sights on curbing sugar consumption, the industry faces a sweet yet challenging transformation. With the drive towards no-sugar and low-calorie beverages, the ongoing push towards natural sweeteners, and the regulatory changes that are piquing the palates of the next generation, we’re expecting to see more alternative options that won’t be compromising the taste.

Did you know that almost 75% of surveyed Americans actively avoid sugar in their diets? As the demand for healthier options rises, so does the need for innovation in sweeteners. This includes exploring natural alternatives such as stevia and monk fruit, as well as investing in research and development to create new artificial sweeteners with cleaner profiles.

Download our ebook to read more

The Rise of Functional Beverages: More Than Just Thirst-Quenchers

Another trend we’re closely observing is the increasing popularity of functional beverages. Beverages are no longer just thirst quenchers; they're becoming part of a greater health regimen. The reasons behind the rise of functional beverages are multifaceted. With an aging global population invested in overall health and a younger generation seeking purpose in their purchases, the functional draw is strong.

From digestive health to mental clarity, these innovative beverages are making quite the splash in the market. Our RC Cola Double Caffeine will be one of the functional beverages on the rise – injecting a quick energy boost whenever you need it.

Download our ebook to learn more about functional beverages

A Sip Toward Sustainability: Going Green in the Beverage World

Consumers are increasingly eco-conscious, and brands are racing to quench this need with greener practices.

From plant-based plastics to compostable containers, the war on waste is reshaping the way we bottle beverages, but did you know it’s actually aluminum that stands head and shoulders above the rest when it comes to recyclability rates?

It’s also important to mention that sustainability doesn't end at the consumer's curb. The beverage industry is rethinking its entire supply chain, from production to distribution, with a keen eye on waste reduction.

Read more on how sustainability is changing the beverage industry as we know it

The Digital Drink: AI and Machine Learning Pour Innovation into Production

Artificial Intelligence (AI) and Machine Learning (ML) are not just buzzwords but pivotal tools reshaping the beverage industry also from the molecular level up to the distribution chain. The adoption of these technologies offers unprecedented opportunities for efficiency, customization, and sustainability.

Through AI, brands can now predict trends, optimize supply chains, and even personalize consumer experiences with data-driven precision. Machine learning algorithms are revolutionizing quality control processes, ensuring consistency and detecting anomalies faster than humanly possible.

This digital revolution invites us to reimagine every sip, as data analytics refine taste profiles and AI-driven bots streamline customer service interactions, creating more time for innovation and less for error. 

Download our ebook for a deep dive into the digital evolution of the beverage industry

The future of the beverage industry is bright and buzzing with potential. As we have seen in this forecast, key trends in taste, function, sustainability and technology are set to redefine the very fabric of the industry. For bottlers and brands who dare to ride this wave of change, the opportunity is as refreshing as it is vast.

Are you ready to brew the beverage of the future? Download our ebook for a more comprehensive look at the trends and tactics that will lead to your success.