Behind Closed Doors: What RC Cola International Bottlers aren't Telling You
RC Cola International is proud to partner with companies across the globe. Together we identify and work on business opportunities that are specific to each local market and create beverages that satisfy the different...
How to Identify Your Target Audience: A Guide for Soft Drinks Manufacturers and Bottlers
What kinds of people are most likely to purchase your company’s beverage product? For soft drinks manufacturers and bottlers, a crucial step in establishing your marketing strategy involves defining the target audience...
How to Improve Distribution Channels for Your Beverage Portfolio
It is not “just” a question of having the most delicious, refreshing, amazing product. Success in the beverage industry is heavily dependent on effective distribution. There is a world of choices that go into developing...
RC Cola International: Come and Meet our Top 7 Brands
A beloved American icon for 114 years, RC Cola has always been associated with innovation since its introduction in 1905. Today, RC Cola International has a wide variety of award-winning brands, sold to millions of fans...
5 Best Practices for Mastering your Beverage Portfolio
Today’s consumer reality is markedly different than that of previous generations. For example: there was a time when a consumer was likely to stick with a favorite flavor, but today everyone seems to be talking about...
4 Best Practices in Beverage Development
The increased competition in the beverage industry means you need to produce beverages that clearly rise above the rest. While there’s no particular recipe for success, there are certain areas where it’s easy to cut...
