How RC Cola Made a Splash at DrinkTec 2022
From sustainable packaging to advanced technology, these are the major beverage industry trends we spotted at DrinkTec.
RC Cola's Beverage Marketing Through The Ages
Founded in Columbus, Georgia more than 115 years ago, RC Cola has made a name for ourselves at home and abroad by staying true to our Southern roots and out of the box advertising campaigns.
Welcome to the Family, RC Cola Nepal!
Meet the entrepreneurs bringing RC Cola’s southern hospitality to Nepal, and learn how they’re leveraging creative and innovative beverage marketing trends.
3 Ways to Boost Beverage Brand Innovation
In a highly competitive beverage market, brand innovation can make the difference between leading the pack and being left behind.
Beverage Marketing and Media Coverage - What You Need To Know
Launching a new beverage is just the first step in your beverage marketing strategy. Knowing how to successfully leverage earned media coverage is key.
Mass Production or Craft Sodas - What’s Best For The Bottler?
As bottlers look to diversify their product offerings, many are wondering whether investing in craft sodas or mass produced beverages is the way forward.
How to Identify Beverage Industry Trends Before Your Competitors
Being responsive to shifting consumer tastes is critical to strengthening your brand. Spotting industry beverage trends early and acting quickly is key.
How the Pandemic has Influenced Beverage Trends in Beverage Production
From the growth of delivery services to working-from-home, the pandemic has disrupted everything from the way people socialize to how industry titans conduct business. Two years into the COVID crisis, 94% of Fortune...
Revealing the New Beverage Flavor: Spices, herbs and more.
More innovative flavors, more unusual packaging – today’s consumers are looking for exciting beverage products that pique their interest, match their lifestyle and values, and are a little different from the norm. For...
Beverage Bottlers: Top FAQs
Thinking about starting your own bottling business? Do you want to start bottling RC Cola products? Here at RC Cola International (RC Cola International), we are accustomed to getting questions from people investigating...
