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Bottlers

How RC Cola Made a Splash at DrinkTec 2022

From sustainable packaging to advanced technology, these are the major beverage industry trends we spotted at DrinkTec.

Bottlers

RC Cola's Beverage Marketing Through The Ages

Founded in Columbus, Georgia more than 115 years ago, RC Cola has made a name for ourselves at home and abroad by staying true to our Southern roots and out of the box advertising campaigns.

Bottlers

Welcome to the Family, RC Cola Nepal!

Meet the entrepreneurs bringing RC Cola’s southern hospitality to Nepal, and learn how they’re leveraging creative and innovative beverage marketing trends.

Innovation

3 Ways to Boost Beverage Brand Innovation

In a highly competitive beverage market, brand innovation can make the difference between leading the pack and being left behind.

Bottlers

Beverage Marketing and Media Coverage - What You Need To Know

Launching a new beverage is just the first step in your beverage marketing strategy. Knowing how to successfully leverage earned media coverage is key.

Craft Cola

Mass Production or Craft Sodas - What’s Best For The Bottler?

As bottlers look to diversify their product offerings, many are wondering whether investing in craft sodas or mass produced beverages is the way forward.

Bottlers

How to Identify Beverage Industry Trends Before Your Competitors

Being responsive to shifting consumer tastes is critical to strengthening your brand. Spotting industry beverage trends early and acting quickly is key.

Bottlers

How the Pandemic has Influenced Beverage Trends in Beverage Production

From the growth of delivery services to working-from-home, the pandemic has disrupted everything from the way people socialize to how industry titans conduct business. Two years into the COVID crisis, 94% of Fortune...

Innovation

Revealing the New Beverage Flavor: Spices, herbs and more.

More innovative flavors, more unusual packaging – today’s consumers are looking for exciting beverage products that pique their interest, match their lifestyle and values, and are a little different from the norm. For...

Innovation

Beverage Bottlers: Top FAQs

Thinking about starting your own bottling business? Do you want to start bottling RC Cola products? Here at RC Cola International (RC Cola International), we are accustomed to getting questions from people investigating...