Five Questions Vegan Consumers Want To Know About Your Beverage
Veganism, the practice of abstaining from consuming animals or using animal-based products, is on the rise. The commitment to rejecting animal-based products goes far beyond skipping cheeseburgers, because so many of...
Five Ways to Reduce Beverage Packaging Waste
As eco-awareness and green policies gain traction throughout the corporate world, scores of brands are actively working to embrace Earth-friendly beverage packaging practices. Sustainability is a hot trend; according to...
Feeling Fruity: The Latest Trend In Soda Flavors
Fruit has a long history as a carbonated beverage flavoring, with orange and lemon-lime flavors dominating the market as longtime industry favorites, beloved by millions of consumers. But in recent months, fruit has...
How Holiday Packaging Can Make Your Beverage the Star of the Season
The power of beverage packaging can’t be overstated, with some 72% of consumers reporting that a product’s packaging affects their decision on whether or not to make a purchase. During the holiday period, it’s up to you...
Packaging and Designing Your Beverage to Make it Stand Out
You’ve perfected the recipe for your new beverage, found amazing distributors, and are ready to bring your product to the market. But wait - are you forgetting something? Beverage packaging has evolved over the years,...
Social Media Beverage Marketing - Are you following?
Whether you’re preparing to introduce a new beverage to the world, or want to increase sales of your existing products, marketing is a critical part of your brand strategy. Online outreach must be a central component of...
Sustainable Materials - The Hottest Beverage Trend
As awareness of green corporate practices increases, sustainability has become one of the hottest beverage trends for manufacturers.
Why Beverage Bottlers Need to Maximize on Energy Drinks
“If you can dream it, you can do it.” – Walt Disney People looking for mental and physical stimulation turn to energy or sports drinks, which have stimulant compounds like caffeine and are believed to boost energy,...
Behind Closed Doors: What RC Cola International Bottlers aren't Telling You
RC Cola International is proud to partner with companies across the globe. Together we identify and work on business opportunities that are specific to each local market and create beverages that satisfy the different...
How to Identify Your Target Audience: A Guide for Soft Drinks Manufacturers and Bottlers
What kinds of people are most likely to purchase your company’s beverage product? For soft drinks manufacturers and bottlers, a crucial step in establishing your marketing strategy involves defining the target audience...
