20 Weirdest Soda Flavors Throughout The Years
As soft drink leaders for over 115 years, we’ve received all sorts of requests to develop bizarre flavors and exotic tastes. At RC Cola International, we’ve never gone on to make them, but it’s interesting to see what...
Craft Soda: The Sweet Side of Beverage Bottling
Beverage producers and bottlers are always looking for ways to promote growth – and in today’s market, one way to do that is by capitalizing on the increased popularity of craft beverages in general, and of craft soda...
Why Beverage Bottlers Need to Maximize on Energy Drinks
“If you can dream it, you can do it.” – Walt Disney People looking for mental and physical stimulation turn to energy or sports drinks, which have stimulant compounds like caffeine and are believed to boost energy,...
Behind Closed Doors: What RC Cola International Bottlers aren't Telling You
RC Cola International is proud to partner with companies across the globe. Together we identify and work on business opportunities that are specific to each local market and create beverages that satisfy the different...
A Fresh Approach to Brand Portfolio Management
In a multi-brand beverage company, the brands might be compared to siblings in a large family. Maneuvering successfully requires having an accurate understanding of the hierarchy of power among brothers and sisters;...
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How to Identify Your Target Audience: A Guide for Soft Drinks Manufacturers and Bottlers
What kinds of people are most likely to purchase your company’s beverage product? For soft drinks manufacturers and bottlers, a crucial step in establishing your marketing strategy involves defining the target audience...
Out With the Old, In With the New: What’s Trending in Craft Soda
Craft beverages of many types are on the rise, especially craft soda. One of Europe’s most popular craft beverages is carbonated soft drinks (CSDs) consisting of organic or other high-quality ingredients. While the...
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How to Improve Distribution Channels for Your Beverage Portfolio
It is not “just” a question of having the most delicious, refreshing, amazing product. Success in the beverage industry is heavily dependent on effective distribution. There is a world of choices that go into developing...
RC Cola International: Come and Meet our Top 7 Brands
A beloved American icon for 114 years, RC Cola has always been associated with innovation since its introduction in 1905. Today, RC Cola International has a wide variety of award-winning brands, sold to millions of fans...
Why Clean Label Beverages are Bottlers' New Best Friend
Today’s consumers want to know what is in their drinks. Increasingly, they are invested in making responsible, conscious food and beverage choices, and they are interested in understanding the components of the products...
