RC Cola's Beverage Marketing Through The Ages
Founded in Columbus, Georgia more than 115 years ago, RC Cola has made a name for ourselves at home and abroad by staying true to our Southern roots and out of the box advertising campaigns.
Welcome to the Family, RC Cola Nepal!
Meet the entrepreneurs bringing RC Cola’s southern hospitality to Nepal, and learn how they’re leveraging creative and innovative beverage marketing trends.
Fruit Flavored Soda: The History of a Consumer Favorite
Fruity beverage trends have repeatedly swept the market, but how much do you know about the history of fruit flavored sodas? Here’s how this drink evolved from a quaint treat available at the local pharmacy to the...
Time For a Design Update? Here's When to Refresh Your Soda Packaging
Your soda packaging shows the world your brand’s unique personality and perspective, along with conveying critical information about your beverage and an opportunity to catch the eye of your target audience.
The 4 Hottest Coffee Trends Sweeping The Beverage Industry
The global coffee market is already worth billions, and is expected to reach a staggering $55.64 billion by 2026.
3 Ways to Boost Beverage Brand Innovation
In a highly competitive beverage market, brand innovation can make the difference between leading the pack and being left behind.
Beverage Marketing and Media Coverage - What You Need To Know
Launching a new beverage is just the first step in your beverage marketing strategy. Knowing how to successfully leverage earned media coverage is key.
Mass Production or Craft Sodas - What’s Best For The Bottler?
As bottlers look to diversify their product offerings, many are wondering whether investing in craft sodas or mass produced beverages is the way forward.
How to Identify Beverage Industry Trends Before Your Competitors
Being responsive to shifting consumer tastes is critical to strengthening your brand. Spotting industry beverage trends early and acting quickly is key.
How the Pandemic has Influenced Beverage Trends in Beverage Production
From the growth of delivery services to working-from-home, the pandemic has disrupted everything from the way people socialize to how industry titans conduct business. Two years into the COVID crisis, 94% of Fortune...
